Ascension Rebrands Michigan Facilities to Reflect Collaboration

As it works to integrate its national health system, Ascension facilities in Michigan and Wisconsin will be first to adopt the unified name of Ascension. The hospitals and other sites of care that are part of the current systems of Ascension Michigan – Borgess in the Kalamazoo region; Crittenton in suburban Detroit; Genesys serving the Flint/Grand Blanc area; St. John Providence in metro Detroit; St. Joseph in Tawas City; and St. Mary’s with services in Saginaw and Standish – will adopt the Ascension identity. Similarly, the hospitals and other care sites of the current systems of Ascension Wisconsin – Ministry Health Care, Columbia St. Mary’s and Wheaton Franciscan Healthcare, serving residents across the state – will now use the Ascension name.

The moves are intended to make it clearer and easier for patients to access care and to navigate their health through the Ascension system.

“We have an obligation to provide high-quality, affordable care, and quality outcomes, with an enhanced experience for our patients and our providers,” said Anthony R. Tersigni, EdD, President and Chief Executive Officer of Ascension. Adopting a unified Mission statement and creating a clear and consistent identity reflect our collaborative national system and move us in this direction.”

Collaboration among Ascension’s hospitals across the country has enabled them to participate in the Veterans Choice Program, more than 3,000 military veterans who were waiting for care through the U.S. Department of Veterans Affairs have been able to access Ascension hospitals, clinics and doctors across the country, according to Ascension.

“Having a unified identity that connects the care we provide in our communities will help patients and their caregivers coordinate and navigate their care, supporting our efforts to deliver high-quality, affordable care for everyone with special attention to those most in need,” said Nick Ragone, Chief Marketing and Communications Officer for Ascension.

By organizing the system’s areas of expertise within two divisions – Healthcare and Solutions – Ascension intends to enhance internal collaboration, better support its physicians and other caregivers, and provide affordable, high-quality care for its patients across much of the nation.

Ascension’s new Healthcare Division includes the organization’s hospitals and related sites of care, as well as community clinics, Ascension Senior Living, the home care and hospice partnership Ascension At Home, Ascension Clinical Holdings, and the nation’s second largest doctor-led physician practice, Ascension Medical Group.

Ascension’s newly organized Solutions Division brings together a number of existing subsidiary organizations that support the delivery of coordinated, high-quality healthcare services. These Ascension subsidiaries provide a variety of solutions including clinical care management, information services, contracting through Ascension’s provider-sponsored group purchasing and business transformation organization, biomedical engineering, venture capital investing, and an SEC-approved investment management company. A number of these solutions already offer services to other healthcare providers.

“For the past several years, Ascension has been on a journey to create what we call ‘One Ascension,” said Robert J. Henkel, Executive Vice President, Ascension, and President and Chief Executive Officer, Ascension Healthcare. “As we work together to sharpen our focus on clinical quality and safety, we also are expanding beyond traditional hospital-based approaches, collaborating with community partners to build clinically integrated systems of care to eliminate health disparities and improve the health of communities.”

2016-12-08T19:37:25+00:00